“IT’S KINDA UNREAL”

Summer Campaign

The Petoskey Area Visitors Bureau recently launched its new Summer Destination Marketing Campaign designed to share the awe-inspiring, almost unbelievable moments of magic that await in the Petoskey Area. The campaign, titled “It’s Kinda Unreal,” will feature experiences in the region that are so spectacular, they are often described as “kinda unreal,” from walking across SkyBridge Michigan and mountain biking the Boyne Forest Trails to enjoying a beach day at Petoskey State Park and experiencing one of our Million Dollar Sunsets on Lake Michigan. You can find more information on the new campaign and the introduction of our new Brand Identity (The Charm Logo) in the materials below.